(Adapted from the CAMRA website)

CAMRA is an independent, voluntary organisation with a mission to act as consumer champion in relation to the UK and European beer and drinks industry. It aims to:

• Maintain consumer rights
• Promote quality, choice and value for money
• Support the public house as a focus of community life
• Campaign for greater appreciation of traditional beers, ciders and perries as part of national heritage and culture
• Seek improvements in all licensed premises and throughout the brewing industry
• CAMRA also seeks to promote real cider and perry through a sub-organisation called APPLE. Like ale, these are traditional British drinks and like ale, the traditional product is very different from the 'dead' version.